£107m funding secured to tackle the UK Ad Tech cash flow crisis

We’re excited to announce that today we’ve secured £107 million in funding; led by one of the world’s largest asset managers, DWS.

One of the biggest challenges facing the UK adtech sector right now is extended payment terms, with many businesses across the digital economy  often having to wait as long as 120 days to see money reach their account. That delay can cause significant cash flow problems for digital businesses, stifling innovation and preventing growth. 

Our new funding allows us to tackle this issue head-on. We’ve developed a new approach to invoice factoring, enabling the digital economy to thrive. This approach could provide digital businesses with £1.8 billion over the next three years, going on to boost the UK economy by a staggering £8.6 billion.

Supporting a thriving industry

The adtech sector contributes £129 billion to the UK’s GDP and supports over 2 million jobs, making it an essential drive of growth both now and in the future. But if delayed payment terms are allowed to continue, this growth could come to a grinding halt. 

There are complex ecosystems at play here, with payments getting stuck between publishers, agencies, affiliates and other intermediaries and creating a ripple effect throughout the supply chain.

This makes it difficult for smaller businesses to reinvest and plan for the future, turning a thriving industry into one that’s stuck going in circles. 

With this new funding, we can get things moving in the right direction again. 

Revolutionising Invoice factoring for the digital economy

We’ve completely reimagined invoice factoring for the digital economy. Our platform seamlessly integrates with digital marketplaces to capture sales data and offer immediate access to revenue, even before invoices are created. This gives businesses the cash flow they need to reinvest and seize new opportunities.

Here’s how it works:

• Innovative funding model: Our approach to funding is specifically designed for the digital economy, allowing businesses to access more flexible funding as their business models adapt and change accordingly..
• Tech-driven automation: Using our proprietary platform and direct integrations with digital marketplaces, we offer automated funding solutions based on real-time sales data. This tech-driven approach ensures faster access to funds and supports growth.
• Actionable insights: Our platform also provides valuable insights, helping businesses make smarter financial decisions and improve market transparency.

Supporting the UK’s digital future

We’re proud to already be supporting many UK digital businesses with their payments and growth, but this is only the beginning. With this new investment, we’re in a prime position to further transform the way funding and cashflow management works in the UK’s digital economy. We’re committed to helping businesses unlock their full potential, keeping the UK competitive on the global stage and helping the digital economy move forward once again. 

“Over 50,000 UK businesses went under last year due to late payments. We are on a mission to eradicate this and this strategic investment is a game-changer for Revving and the entire digital economy” said Chris Pettit, CEO of Revving. “Revving has built a highly sophisticated platform specifically for the digital economy that completely reinvents the way traditional invoice factoring works.

Vlado Spasov, Head of Capital Solutions, DWS, said: “Revving’s focus on high-tech digital ecosystems and robust growth trajectory aligns perfectly with our commitment to backing transformative financial solutions in the UK. This investment represents the evolution of private credit as it grows into new and innovative digital sectors.” 

With thanks to our advisors that made this possible: Integer Advisors, Addleshaw Goddard, Marriot Harrison and FLB Accountants.

Book a demo today with our onboarding team to find out how we can support your business grow on your terms.