News Partnership Teams Announcement of Awin and Revving strategic partnership Awin and Revving have partnered to transform performance marketing by enabling Awin’s publishers to receive instant access to their pending and approved commissions. It’s no secret that publishers across Ad Tech can wait over 180 days to get paid their hard-earned sales revenue, with many reporting their commissions are locked up in extended payment terms or paid late. Unsurprisingly, this is putting significant strain on publishers and is stifling their ability to plan and grow. Waiting months for commissions impacts the efficiency and consistency of their campaigns and can severely dent loyalty to slow-paying advertisers/ and their programmes. Awin and Revving think it’s time for change and are on a mission to shake up the status quo. Their partnership will mean Awin’s publishers can receive their pending and approved commissions in days, not months. Quicker access to commissions will give publishers a much needed shot in the arm and deliver stronger results for them across Q3, Black Friday / Cyber Monday (BFCM) and beyond. Awin’s publishers will have the ability to link seamlessly through to Revving’s innovative portal, giving them full traceability, visibility and control of their commission data, revenue sources and advances. This partnership isn’t only a good thing for publishers. Quicker reinvestment of funds will lead to more efficient advertiser programmes and a stronger return on initial advertiser spend. Speeding up payments is a top priority for both Awin and Revving and is another step towards delivering a more robust financial model for the performance community. David Lloyd, Chief Customer Officer at Awin says: “Payment speed is critical for Publisher growth and success, and Awin is delighted to make payments faster than ever via our partnership with Revving. We’re excited to be able to offer a payment solution that supports Publishers and gives them the ability to effectively scale their businesses.” Chris Pettit, CEO at Revving says: “Today marks a significant milestone in Revving’s mission to make payment delays across Ad Tech industry a thing of the past. We applaud Awin for leading from the front and tackling the problem of slow payments head on. This is a universal problem that is causing real harm to our industry and we can’t wait to work with Awin to roll this out to their publishers and for them to see the immediate benefit and longer-term impact of using Revving.” Awin customers can start their Revving journey today. The partnership is being rolled out across Awin’s publisher platform and early enquiries have now opened, accessible through Awin’s platform interface or the below link: www.awin.com/gb/publishers/referral/revving
