In Episode 2 of the Revving PubCast, we’re joined by Andrew Mole, CEO of pubX, to unpack what it means for publishers, platforms, payments and the future of the industry.

As AI agents begin buying media autonomously, the conversation is expanding beyond campaign execution. Explore what agentic advertising could mean for liquidity, payment workflows, and the future of financial infrastructure in AdTech.

At Advertising Economic Forum NYC, a consistent message emerged: the industry is already operating a new model. But the infrastructure hasn’t caught up. Here’s what came out of the room.

This week, Fired Up made its debut and it did exactly what it said on the tin. High energy. No fluff. Just the biggest questions in AdTech tackled by some of the sharpest minds in the industry. Hosted by Revving, Fired Up: What’s hot and what’s hotter in AdTech? Drew over 100 attendees from across the ecosystem, publishers, platforms, […]

£2.5 billion pounds. That’s the cost attached to the UK’s poor payment culture according to the Federation of Small Businesses (FSB) and it’s killing 50,000 small firms every year.  For anyone in adtech, this is no surprise. 180-day payment terms are not unusual and it seems as though timelines are continually being stretched, often to breaking point, for […]