PubCast: How We’re Funding The Future Of The Digital Economy

The Digital Economy moves in Real Time – Cash Flow Doesn’t

The digital economy moves at machine speed. Campaigns launch instantly; inventory clears in milliseconds; performance data updates continuously.

But when it comes to cash, the industry still runs on delay.

In a recent Revving PubCast, our Co-Founders Chris Pettit and David Mandeno sat down with Tom Triscari, Founder of the Advertising Economics Forum and author of Quo Vadis, to unpack one of the least discussed constraints in the digital economy: payment timing.

Across adtech and the wider digital economy, capital flows don’t reflect how value is actually created. Revenue is generated in real time, but cash arrives weeks – sometimes months – later. The result is a system where growth is routinely self-financed by intermediaries who were never meant to play that role.

When Finance Lags the Digital Economy

The issue isn’t a lack of revenue. It’s a mismatch between modern transaction models and legacy financial infrastructure.

Chris and David discussed how this gap shows up across the ecosystem. Platforms get paid early. Brands settle late. Agencies, DSPs, SSPs, and publishers absorb the timing risk in between, often stretching their balance sheets to keep momentum going.

This isn’t a temporary inefficiency. It’s a structural one.

Despite the abundance of real-time data, most funding decisions still rely on static documents, delayed reconciliation, and assumptions that don’t reflect how digital businesses actually operate.

Transactional-Based Funding: a Model Built for the Digital Economy

Revving exists because traditional funding models no longer fit the way the digital economy operates.

Transactional-Based Funding (TBF) is the liquidity model Revving pioneered to reflect how the digital economy actually operates.

In the PubCast, Chris and David referenced TBF as the foundation Revving has been built on from day one – enabling capital to be accessed continuously, adjusted as volume changes, and used without introducing friction into commercial relationships or reshaping the balance sheet.

Rather than anchoring access to capital to invoices, delayed reconciliation, or historic balance sheets, TBF uses real-time transaction data to unlock earned revenue as it’s generated. By underwriting against live activity and payer quality, funding moves in line with performance instead of lagging behind it.

“We’re taking invoice factoring, which is a tried and tested funding model historically used in supply chain finance and import-export, and dragging it into the 21st century and innovating on it so that it’s appropriate for the digital economy.” David Mandeno, COO & Co-Founder, Revving

The result is a financing model designed for transaction-driven businesses: adaptive rather than reactive, and aligned with how digital revenue is actually earned.

RevHub: The Interface for Transactional-Based Funding

During the conversation, Chris and David touched on a less visible but equally persistent issue: financial visibility.

Access to capital helps, but finance teams are still left managing fragmented receivables, inconsistent payment behavior, and manual reconciliation across dozens of counterparties. Even answering a basic question: ‘where is our cash actually sitting?’ can take time.

They pointed to our customer portal RevHub as the layer that makes Transactional-Based Funding practical in day-to-day operations. RevHub gives teams a real-time view of earned revenue, available funding, advances, and collections, all in one interface.

Rather than relying on delayed reports and manual workflows, finance teams get immediate clarity and control. In the context of the conversation, RevHub came up not as simply a feature, but as the connective tissue that allows Transactional-Based Funding to operate at the speed of the digital economy.

Reducing Financial Drag

One theme that surfaced repeatedly in the conversation was operational overhead.

Fragmented receivables, inconsistent payment behavior, and manual reconciliation quietly consume finance teams’ time. That drag compounds as businesses scale.

Alongside funding, Revving was designed to simplify this layer, consolidating transaction visibility, receivables tracking, and payment performance into a single system. And as our dataset grows, so does the accuracy of our models, which allows pricing and access to improve over time.

“It becomes a self-fulfilling circle: the more people that embrace this and work with us […] means more data, it means more transparency, it means more visibility, it means better pricing, it means everyone wins.” Chris Pettit, CEO & Co-Founder, Revving

Building the Financial Layer the Industry Has Been Missing

The PubCast closed on where this all leads.

With significant funding capacity behind us and continued expansion in the U.S., our focus is on building infrastructure that matches the reality of digital commerce – one that scales without forcing companies to trade flexibility for growth.

The ambition isn’t simply to fund faster. It’s to create a smarter, more automated credit layer that works quietly in the background to support the entire ecosystem.

Want to hear the story in their own words? Listen to the full PubCast episode above.