Revving Named Awin Power 100 Partner

Revving commended for value and innovation after beating competition from over one million partners.

May 12 2026: We’re thrilled to announce that today we were named in the Awin Power 100: a globally recognised index of the 100 most innovative affiliate partners.

Revving was one of only 100 companies selected from Awin’s network of over one million active partners across 35 countries, including AI shopping tools, price comparison sites, influencers, YouTubers, niche bloggers, FinTech pioneers, global media powerhouses, and coupon sites.

Awin’s Most Diverse Power 100 Yet

This year’s Power 100 is the most diverse yet, and includes organisations of all shapes and sizes, from billion-dollar enterprises and Series A backed startups. 

This reflects how affiliate partnerships are evolving beyond traditional models and offering advertisers greater opportunities to scale and grow. Brands on Awin are increasingly able to work with a wider range of partners to reduce dependency on other channels and support discovery, customer acquisition, brand awareness and long-term growth. 

As the ecosystem expands, the operational side of performance marketing becomes more important too. More partners, faster performance cycles, and increasingly global payment flows create additional pressure around liquidity, reconciliation, and access to earned revenue. 

That’s where Revving’s integration with Awin fits in. By connecting directly into the Awin platform, Revving helps affiliates and partners unlock earned commissions faster, reducing the friction created by long payment cycles and helping businesses scale with greater confidence.

Why This Recognition Matters

Being named in the Awin Power 100 reflects how the industry itself is changing. 

Affiliate marketing now operates in real time. Performance data updates continuously, campaigns optimise instantly, and revenue is generated every second. But access to that revenue still often depends on delayed commission cycles, reconciliation processes, and payment terms that were built for a much slower ecosystem.

That gap creates operational pressure across the channel. Affiliates wait months to access earned commissions. Agencies and publishers carry working capital pressure while campaigns continue to scale. Growth becomes tied to payment timing rather than performance itself. 

That’s the problem Revving was built to solve.

Through our Transactional-Based Funding model, we help affiliates, publishers, platforms, and digital businesses unlock earned revenue using live transaction data, giving them faster access to liquidity without relying on traditional funding structures or delayed invoice cycles.

As conversations around payment timing, liquidity, and financial infrastructure become more prominent across affiliate marketing, being recognised by Awin feels like an important signal that these operational challenges are becoming impossible to ignore.

Chris Pettit, CEO & Co-Founder of Revving shared: “In affiliate marketing, the transaction is rarely the whole story. The real value sits in the relationships behind it. The partner who understands your model, the network who knows where the friction sits, the advertiser who sees long-term value, not just last-click performance. 

That’s why being named to the Awin’s Power 100 is so meaningful for Revving. It’s not just recognition of what we’re building, it’s recognition of how we’re building it.”

See the full Awin Power 100 list.